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About Winston's Wisdoms
Winston, the endearingly drawn gent you see raising his glass, has been the Wine Enthusiast logo for nearly 30 years—and the symbol of unsurpassed expertise in wine accessories and storage.

Winston's Wisdoms Blog is the place where our experts share their knowledge and answer some of the most commonly asked wine-related questions. It's the place where you can ask questions and share insights from your own wine experience. We welcome your feedback and invite you to offer your wisdoms to wine lovers everywhere!

Honk If You See Wine Enthusiast’s Wine Cellar RV

 
Friday, May 9th, 2008 at 10:50:01 AM
by Erika S., Wine Enthusiast Companies

John and Buster

One of the most exciting things about having Wine Enthusiast design and build a custom wine cellar in your home, is a personal visit from John Seitz. John is not only one of our Master Wine Cellar Builders, but he travels across the country in the famous Wine Enthusiast Wine Cellar RV. Just to give you an idea of John’s travel schedule, between April 21st to May 26th, he’ll have traveled from Illinois to New York, down to Virginia, and back across the country to California, all in the name of wine cellar installation.

Check this page often to see when John’s going to be in your area. While on the road, between wine cellar jobs, John will come directly to your home, by request, to make a professional wine storage house call. He’ll take measurements and evaluate your space to determine the best wine cellar design for you. After 10 years and hundreds of wine cellars, John has literally defined full-service wine cellar consultation and design in America.

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Wine Storage: True or False?

 
Thursday, May 8th, 2008 at 12:31:32 PM
by Ken B., Wine Enthusiast Companies

cellardesign.jpg

As a Wine Cellar Specialist for the past 15 years, I’ve made many observations. In some ways wine storage has changed, and in others, it remains the same. See if you can pick out which of these wine storage statements is true and which is false. Some may be expected and others will be a big surprise!

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Wine Enthusiast Toast of the Town Atlanta: A Swimming Success

 
Monday, May 5th, 2008 at 4:40:56 PM
by Erika S., Wine Enthusiast Companies

This year we sailed into uncharted territory, hosting our first Toast of the Town at the Georgia Aquarium in Atlanta. The cavernous room at the aquarium was simply breathtaking, with a multicolored roof and a beluga whale tank. There was so much amazing food, I filled up before making it halfway around the room. I did try to follow the “10 Ways to Make the Most of a Wine/Food Tasting Event”, pacing myself as I tasted plates, paired with standouts like a Sonoma-Cutrer Single Vineyard Chardonnay, German Rieslings and Brunellos beyond belief.

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Mother’s Day Wine Gifts: Our Top Favorites for All Moms

 
Wednesday, April 30th, 2008 at 10:11:19 AM
by Erika S., Wine Enthusiast Companies

A bouquet of roses? Pedicure? Jewelry? Yawn. I’m tired of that stuff and I bet my Mom is as well. Most Moms just want to relax on Mother’s Day and if your Mom is anything like mine, a little wine can go a long way toward relaxation.

Whether your Mom is elegant, crafty, unique, or indulgent you can enhance her wine drinking pleasure with these gorgeous gifts. There’s no need to search for something creative this year, we have it all right here. No matter what Mom’s personality is, we have the gift to suit her. Without further ado, our top ten favorite Mother’s Day gifts!

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Wine Cellar Design: Custom Racking vs. Racking Kits

 
Wednesday, April 23rd, 2008 at 3:07:52 PM
by Marshall T., Wine Enthusiast Companies

As a Wine Storage Consultant, we often have customers ask us, “I’m thinking of building a wine cellar, should I use the designer kits or is it worth it to move to the custom level?” This is a question that comes up quite often when customers are determining their desired wine cellar racking style. There is not a clear answer to that, as everyone’s needs differ, and so do budgets. But hopefully I can shed some light on the situation for you.

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Preservation Power: “Airing” On the Side of Protecting Your Wine

 
Tuesday, April 15th, 2008 at 3:47:33 PM
by Erika S., Wine Enthusiast Companies

With decanting, we refer to the benefits of air on wine, yet for preservation, air becomes an enemy. Why is this?

Wine can only take so much air before crying out, “mercy!” A half-hour of air exposure for an old wine or a few hours for a young tannic red can help a wine express itself. However, longer periods of time begin to damage the wine. This is where preservation comes in.

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Highlights from San Francisco Toast of the Town 2008

 
Thursday, April 10th, 2008 at 3:01:17 PM
by Erika S., Wine Enthusiast Companies

Lips are still smacking as the buzz following our second annual Toast of the Town, San Francisco echoes through the blogosphere. We’re honored to have met so many readers and customers, and to have received such positive feedback following the event.

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Wine Fridge Vs. Regular Fridge

 
Tuesday, April 8th, 2008 at 9:02:18 AM
by David L., Wine Enthusiast Companies

12 Bottle Wine FridgeI don’t make a habit of scoping out the contents of people’s refrigerators, but when I’m asked to “help myself,” I notice things. One of the things I observe occasionally is a bottle or two of white wine. I rarely see a bottle of red in a fridge. Maybe it’s because people think reds don’t have to be refrigerated. Reds actually require the same storage environment as whites, one that’s a cool 53-57°F with 55-70% humidity. (For more on wine storage temperature, read Wine Storage Misconceptions: The Truth About Your Reds and Whites.) In any case, there is wine being stored in regular refrigerators all around the world, I’m sure. That’s why I’m writing this post; not to pronounce any “rights” or “wrongs” about what folks put in their fridges, but merely to point out the differences between everyday refrigerators and wine refrigerators or wine cellars, and what those differences mean to the storing of wine.

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Wine Storage Misconceptions: The Truth About Your Reds & Whites

 
Tuesday, April 8th, 2008 at 9:02:05 AM
by David L., Wine Enthusiast Companies

Wine Enthusiast Temperature and Humidity GaugeOne of the most common misconceptions about storing wine is: reds are stored at one temperature and whites are stored at another. The truth of the matter is: reds and whites are stored at the same temperature, 53-57˚F. (Only the serving temperatures are different.) The middle of this range, 55˚F, is considered the holy grail of temperature grades, not too cold to impede wine maturation and not too warm to accelerate it. Temperature extremes in either direction, low or high, can ultimately spoil a good wine. Knowing the delicate nature of wine makes it easy to understand why a conventional refrigerator just doesn’t cut it as a wine storage solution; another popular misconception. To learn why a wine refrigerator or wine cellar is the best place to store your wine, read Wine Fridge Vs. Regular Fridge. What I mean by “storage,” by the way, is basically the place you keep your wine when you’re not drinking it, be it for a day, a week, or a year.

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What Makes Our Silent Wine Refrigerators “Silent”?

 
Wednesday, April 2nd, 2008 at 11:56:41 AM
by Erika S., Wine Enthusiast Companies

Why do we call our popular line of wine refrigerators Silent Wine16 Bottle Silent Refrigerators?
Because of thermoelectric technology. Since our units are built with a thermoelectric cooling system instead of a typical compressor, the result is what we like to refer to as “pin-drop quiet performance.” Rather than having a loud compressor, thermoelectric semiconductors reduce noise and vibration, two powerful enemies of wine. Noise and vibration interfere with the biochemical process of wine maturation and are often fatal to the best wines.


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