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About Winston's Wisdoms
Winston, the endearingly drawn gent you see raising his glass, has been the Wine Enthusiast logo for nearly 30 years—and the symbol of unsurpassed expertise in wine accessories and storage.

Winston's Wisdoms Blog is the place where our experts share their knowledge and answer some of the most commonly asked wine-related questions. It's the place where you can ask questions and share insights from your own wine experience. We welcome your feedback and invite you to offer your wisdoms to wine lovers everywhere!

Wine Fridge Vs. Regular Fridge

 
Tuesday, April 8th, 2008 at 9:02:18 AM
by David L., Wine Enthusiast Companies

12 Bottle Wine FridgeI don’t make a habit of scoping out the contents of people’s refrigerators, but when I’m asked to “help myself,” I notice things. One of the things I observe occasionally is a bottle or two of white wine. I rarely see a bottle of red in a fridge. Maybe it’s because people think reds don’t have to be refrigerated. Reds actually require the same storage environment as whites, one that’s a cool 53-57°F with 55-70% humidity. (For more on wine storage temperature, read Wine Storage Misconceptions: The Truth About Your Reds and Whites.) In any case, there is wine being stored in regular refrigerators all around the world, I’m sure. That’s why I’m writing this post; not to pronounce any “rights” or “wrongs” about what folks put in their fridges, but merely to point out the differences between everyday refrigerators and wine refrigerators or wine cellars, and what those differences mean to the storing of wine.

Wine Storage Misconceptions: The Truth About Your Reds & Whites

 
Tuesday, April 8th, 2008 at 9:02:05 AM
by David L., Wine Enthusiast Companies

Wine Enthusiast Temperature and Humidity GaugeOne of the most common misconceptions about storing wine is: reds are stored at one temperature and whites are stored at another. The truth of the matter is: reds and whites are stored at the same temperature, 53-57˚F. (Only the serving temperatures are different.) The middle of this range, 55˚F, is considered the holy grail of temperature grades, not too cold to impede wine maturation and not too warm to accelerate it. Temperature extremes in either direction, low or high, can ultimately spoil a good wine. Knowing the delicate nature of wine makes it easy to understand why a conventional refrigerator just doesn’t cut it as a wine storage solution; another popular misconception. To learn why a wine refrigerator or wine cellar is the best place to store your wine, read Wine Fridge Vs. Regular Fridge. What I mean by “storage,” by the way, is basically the place you keep your wine when you’re not drinking it, be it for a day, a week, or a year.

What Makes Our Silent Wine Refrigerators “Silent”?

 
Wednesday, April 2nd, 2008 at 11:56:41 AM
by Erika S., Wine Enthusiast Companies

Why do we call our popular line of wine refrigerators Silent Wine16 Bottle Silent Refrigerators?
Because of thermoelectric technology. Since our units are built with a thermoelectric cooling system instead of a typical compressor, the result is what we like to refer to as “pin-drop quiet performance.” Rather than having a loud compressor, thermoelectric semiconductors reduce noise and vibration, two powerful enemies of wine. Noise and vibration interfere with the biochemical process of wine maturation and are often fatal to the best wines.


A Little Clarity on Wine Glasses

 
Monday, March 31st, 2008 at 12:13:19 PM
by Carol K., Wine Enthusiast Companies

Each wine has something unique to offer your senses. Most wine glasses are specifically shaped to accentuate those defining characteristics, directing wine to key areas of the tongue and nose where they can be fully enjoyed. While wine can be savored in any glass, a glass designed for a specific wine type helps you to better experience its nuances.

What a Difference a Decanter Makes

 
Tuesday, March 25th, 2008 at 5:49:31 PM
by Carol K., Wine Enthusiast Companies

Vivid DecanterPresenting wine in a stunning decanter offers aesthetic pleasure, but beyond the beauty, there is a greater reward. Better tasting wine. Letting your wine “breathe” softens harsh tannins and releases its full bouquet. Contrary to what you’ve seen, simply uncorking a bottle is not enough—the bottle opening is too small to let in a sufficient amount of air. Wine needs room to “stretch its legs.” Most wines ultimately benefit from the aromatic unfurling a good decanter provides.

What Exactly Are Those Decanter Stoppers For?

 
Monday, March 24th, 2008 at 12:22:57 PM
by Carol K., Wine Enthusiast Companies

Mille Fiori Decanter StopperEver attend a party and admire a decanter of wine topped with an elegant decanter stopper? As much as it is a luxurious display, it is also careful planning by your host to serve you perfectly aerated wine. Decanting and aerating wine is not an exact exercise in timing. Every wine is different. A mature wine may need only 15 to 30 minutes to breathe in a decanter, while a young, tannic wine may require a few hours. Once wine reaches its full taste potential, a decanter stopper can help prevent it from aerating too much, thus becoming spoiled.

10 Ways to Make the Most of a Wine/Food Tasting Event

 
Friday, March 21st, 2008 at 11:56:26 AM
by Erika S., Wine Enthusiast Companies

A tasting event is a true culinary adventure, with rows of tables filled with unique bites and prestigious bottles of wine for sampling. With all of the options on the table, you want to get the most for your money and time. After hosting (and attending) these events for years now, we have some secret tricks of the trade to offer, which will help you maximize your evening.

Hmm, Refrigerator or Cellar?

 
Monday, March 17th, 2008 at 3:02:31 PM
by Carol K., Wine Enthusiast Companies

Each year more and more people are enjoying and collecting wine. It’s no wonder, there’s so much delicious wine available and so much to learn from tasting. It’s easy for any collector to end up with more bottles than expected. Like many ambitious wine lovers, have you found yourself thinking, “How am I going to store all this wine?”

Can I Vent for a Moment?

 
Monday, March 17th, 2008 at 10:56:19 AM
by Carol K., Wine Enthusiast Companies

So you decided you want a wine refrigerator built into your kitchen, or a refrigerated wine cellar to stand in your den. That’s great! You’ve narrowed down your choices already, because the location you choose will determine the type of unit you buy: one with a front vent, rear vent, or top vent. Allow me to “vent” about this a little further.


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