Winston's Wisdoms - A Blog
Where Our Passion for Wine & Accessories Is Shared
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About Winston's Wisdoms
Winston, the endearingly drawn gent you see raising his glass, has been the Wine Enthusiast logo for nearly 30 years—and the symbol of unsurpassed expertise in wine accessories and storage.

Winston's Wisdoms Blog is the place where our experts share their knowledge and answer some of the most commonly asked wine-related questions. It's the place where you can ask questions and share insights from your own wine experience. We welcome your feedback and invite you to offer your wisdoms to wine lovers everywhere!

Top-Rated Wine Gifts for Dad

Friday, May 23rd, 2008 at 4:42:05 PM
by Erika S., Wine Enthusiast Companies

This Father’s Day, give Dad something more creative than a necktie. How about something he’ll really use, like a great accessory to enhance his wine enjoyment! We’ve selected our top-rated Father’s Day picks for the Dad who is a true oenophile. These are the gifts that our customers love the most, voted by you! They’re sure to make him feel special.

Where’s John and Wine Enthusiast’s Wine Cellar RV?

Wednesday, May 21st, 2008 at 3:38:29 PM
by Erika S., Wine Enthusiast Companies

Wine Enthusiast Wine Cellar RVLast week, we told you a little bit about our traveling wine storage consultant, John Seitz. John goes across the country in our Wine Enthusiast Wine Cellar RV, making personal visits to people’s homes, and giving private wine storage consultations. If you’re considering building a custom wine cellar in your home, you may be wondering where John is. Calling all Californians, John is in your neighborhood!

He is currently traveling from Virginia Beach to…
June 1st- Los Angeles, California
June 8th-Riverside, California
June 15th- San Francisco, California

Give us a call at 1-800-377-3330 to make an appointment for John to visit you!

Tartrates in your Wine Glass: Do They Matter?

Wednesday, May 14th, 2008 at 10:24:44 AM
by Josh F., Wine Enthusiast Companies

tartrates_sm.gifHave you ever taken a nice, white wine out of your cellar and as you reached the bottom of the bottle, noticed there were crystals floating in it? These are tartrate crystals. They are formed when the tartaric acid in your wine combines with the potassium (also found naturally in wine, another one of wine’s many health benefits) under very cold temperature conditions forming the salt, potassium bitartrate. If you’ve ever used cream of tartar in cooking or baking, it is the same substance pulverized into a powder. In fact, these crystals scrapped off of wine barrels are the source for the cream of tartar you buy in the supermarket. Tartrates can be found in red wines as well, but they are more often found mingling with the sediment, and are normally decanted out.

Honk If You See Wine Enthusiast’s Wine Cellar RV

Friday, May 9th, 2008 at 10:50:01 AM
by Erika S., Wine Enthusiast Companies

John and Buster

One of the most exciting things about having Wine Enthusiast design and build a custom wine cellar in your home, is a personal visit from John Seitz. John is not only one of our Master Wine Cellar Builders, but he travels across the country in the famous Wine Enthusiast Wine Cellar RV. Just to give you an idea of John’s travel schedule, between April 21st to May 26th, he’ll have traveled from Illinois to New York, down to Virginia, and back across the country to California, all in the name of wine cellar installation.

Check this page often to see when John’s going to be in your area. While on the road, between wine cellar jobs, John will come directly to your home, by request, to make a professional wine storage house call. He’ll take measurements and evaluate your space to determine the best wine cellar design for you. After 10 years and hundreds of wine cellars, John has literally defined full-service wine cellar consultation and design in America.

Wine Storage: True or False?

Thursday, May 8th, 2008 at 12:31:32 PM
by Ken B., Wine Enthusiast Companies


As a Wine Cellar Specialist for the past 15 years, I’ve made many observations. In some ways wine storage has changed, and in others, it remains the same. See if you can pick out which of these wine storage statements is true and which is false. Some may be expected and others will be a big surprise!

Wine Enthusiast Toast of the Town Atlanta: A Swimming Success

Monday, May 5th, 2008 at 4:40:56 PM
by Erika S., Wine Enthusiast Companies

This year we sailed into uncharted territory, hosting our first Toast of the Town at the Georgia Aquarium in Atlanta. The cavernous room at the aquarium was simply breathtaking, with a multicolored roof and a beluga whale tank. There was so much amazing food, I filled up before making it halfway around the room. I did try to follow the “10 Ways to Make the Most of a Wine/Food Tasting Event”, pacing myself as I tasted plates, paired with standouts like a Sonoma-Cutrer Single Vineyard Chardonnay, German Rieslings and Brunellos beyond belief.

Mother’s Day Wine Gifts: Our Top Favorites for All Moms

Wednesday, April 30th, 2008 at 10:11:19 AM
by Erika S., Wine Enthusiast Companies

A bouquet of roses? Pedicure? Jewelry? Yawn. I’m tired of that stuff and I bet my Mom is as well. Most Moms just want to relax on Mother’s Day and if your Mom is anything like mine, a little wine can go a long way toward relaxation.

Whether your Mom is elegant, crafty, unique, or indulgent you can enhance her wine drinking pleasure with these gorgeous gifts. There’s no need to search for something creative this year, we have it all right here. No matter what Mom’s personality is, we have the gift to suit her. Without further ado, our top ten favorite Mother’s Day gifts!

Wine Cellar Design: Custom Racking vs. Racking Kits

Wednesday, April 23rd, 2008 at 3:07:52 PM
by Marshall T., Wine Enthusiast Companies

As a Wine Storage Consultant, we often have customers ask us, “I’m thinking of building a wine cellar, should I use the designer kits or is it worth it to move to the custom level?” This is a question that comes up quite often when customers are determining their desired wine cellar racking style. There is not a clear answer to that, as everyone’s needs differ, and so do budgets. But hopefully I can shed some light on the situation for you.

Preservation Power: “Airing” On the Side of Protecting Your Wine

Tuesday, April 15th, 2008 at 3:47:33 PM
by Erika S., Wine Enthusiast Companies

With decanting, we refer to the benefits of air on wine, yet for preservation, air becomes an enemy. Why is this?

Wine can only take so much air before crying out, “mercy!” A half-hour of air exposure for an old wine or a few hours for a young tannic red can help a wine express itself. However, longer periods of time begin to damage the wine. As oxygen starts to integrate with the wine, it expands the chemical compounds, called phenolics, that give your wine its unique character. A small amount of air opens them up, while air exposure over a long period of time causes the compounds to spread apart and dissipate. The wine will lose all of its wonderful aromas and flavors and ultimately turn sour. This is where preservation comes in.

Highlights from San Francisco Toast of the Town 2008

Thursday, April 10th, 2008 at 3:01:17 PM
by Erika S., Wine Enthusiast Companies

Lips are still smacking as the buzz following our second annual Toast of the Town, San Francisco echoes through the blogosphere. We’re honored to have met so many readers and customers, and to have received such positive feedback following the event.